Privacy Policy

This Privacy Policy explains how Valley Mist collects, uses and protects your personal data when you use our website.

We are committed to safeguarding your privacy and ensuring your data is handled securely and responsibly.

Our store is hosted by Shopify Inc. Shopify collects and processes your personal data on our behalf in order to power our online store and provide related services, including Enhanced Services such as personalised experiences, relevant advertising, and store analytics.

Who We Are

Valley Mist is the data controller responsible for your personal data.

Business address:
Valley Mist
Unit 5 Charnock Farm,
Wigan Road,
Leyland, Lancashire.
PR25 5DA
United Kingdom

What Data We Collect

We may collect and process the following information:

Order & Account Information

Name
Email address
Billing and shipping address

This information is used to process and fulfil your orders.

Contact Forms

If you contact us via a form, we collect the information you provide to respond to your enquiry.

Email Marketing

If you opt in, we may collect:

Name
Email address

You can unsubscribe at any time using the link in our emails.

Website Usage Data

We collect anonymised data about how you use our website, such as:

Pages visited
Interactions
General location (country level)

This helps us improve our website and services.

How We Use Your Data

We use your data to:

Process and deliver orders — legal basis: performance of a contract
Communicate with you — legal basis: legitimate interests / performance of a contract
Improve our website and services — legal basis: legitimate interests
Send marketing communications (only with your consent) — legal basis: consent
Maintain website security — legal basis: legitimate interests
Provide Enhanced Services via Shopify, including personalised experiences, relevant advertising, and analytics — legal basis: legitimate interests / consent

Shopify and Enhanced Services

Our store is powered by Shopify. As part of providing our services, Shopify may collect and process your personal data, including information about your activity on our store, to provide Enhanced Services. These services enable us and Shopify to:

Provide you with a more customised shopping experience
Serve you more relevant advertisements
Understand how customers interact with our store and our ads

Information about your activity on our store may be shared with Shopify as well as with third parties that might be located in other countries, in order to provide you and us with services, including Enhanced Services.

For more information about how Shopify handles your data, please review Shopify's Consumer Privacy Policy.

You can opt out of Shopify's processing of your data for certain uses at any time by visiting: https://privacy.shopify.com

Sharing Your Data

We only share your data with trusted third parties where necessary, including:

Payment providers
Website and hosting services (including Shopify)
Analytics and marketing platforms

These providers only process your data to deliver services on our behalf.

We never sell your data.

Data Storage & Security

Your data is stored securely and only kept for as long as necessary.

We take appropriate measures to protect your data from unauthorised access, loss or misuse.

Cookies & Tracking

We use cookies to:

Ensure the website functions correctly
Understand how visitors use our site
Improve performance and user experience

You can manage your cookie preferences through your browser settings or via our cookie consent banner.

Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction or deletion
Withdraw consent for marketing at any time
Object to or restrict certain processing
Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise your rights, please contact us at info@valleymist.co.uk.

You may also exercise your rights in relation to Shopify's processing of your data directly via the Shopify privacy portal.

International Data Transfers

Some of our service providers, including Shopify, may process data outside the UK or EEA. We ensure appropriate safeguards are in place to protect your data, in accordance with UK GDPR requirements.