Our Ingredients & Formula Philosophy

What Goes Into Every Valley Mist Product

At Valley Mist, we believe what you leave out of a formula matters just as much as what you put in. Every product we make starts with a simple question: would we be comfortable putting this on our own skin?

Our Clean Formula Standard

Every Valley Mist formula is independently verifiable against ingredient scanning tools. Our products consistently score in the Excellent range (80–100/100) when analysed for ingredient safety and transparency.

We formulate without:

Carbomer
Parabens
Phenoxyethanol
Formaldehyde Releasers
Sulphates
Synthetic fragrance
Mineral oils
PEGs
Microplastics
Conventional emulsifiers

How We Choose Ingredients

We source natural, plant-derived, and where possible organic and raw ingredients from sustainably produced sources. Each ingredient is chosen for a specific purpose — we don't pad our formulas with fillers.

Plastic-Free by Design

Our commitment to clean formulas extends to our packaging. All Valley Mist products ship in plastic-free packaging, because beauty shouldn't cost the planet.

Have a Question About an Ingredient?

We're happy to answer. Contact us or check the full ingredient list on each product page.

At Valley Mist, we believe what you leave out of a formula matters just as much as what you put in. Every product we make — crafted in small batches in rural Lancashire, England — starts with a simple question: would we be comfortable putting this on our own skin?

Our Clean Formula Standard

Every Valley Mist formula is independently verifiable against ingredient scanning tools. Our products consistently score in the Excellent range — 80–100/100 — when analysed for ingredient safety and transparency.

We formulate without

Parabens
Sulphates
Synthetic fragrance
Mineral oils
PEGs
Formaldehyde releasers
Microplastics
Conventional emulsifiers

We formulate with

Organic cocoa butter
Organic shea butter
Organic rosehip oil
Organic mango butter
Organic calendula extract
Organic sunflower oil
Organic beeswax (ethically sourced)
Upcycled raspberry seed oil

How We Choose Ingredients

We source natural, plant-derived, and where possible organic and raw ingredients from sustainably produced sources. Each ingredient is chosen for a specific purpose — we don't pad our formulas with fillers.

Our upcycled raspberry seed oil is recovered from the food waste industry, giving a high-performance ingredient a second life rather than sending it to landfill. Small choices like this are part of how we build sustainability into every formula from the ground up.

Plastic-Free by Design

Our commitment to clean formulas extends to our packaging. Every Valley Mist product ships in plastic-free packaging — because beauty shouldn't cost the planet. Gift boxes are hand-wrapped with natural raffia ribbon, sustainably packaged and ready to gift.

Ingredient Questions Answered

Yes. Every formula can be independently verified using ingredient scanning tools such as INCI Decoder or Think Dirty. Our products consistently score in the Excellent range (80–100/100) for ingredient safety and transparency.

It means we never include parabens, sulphates, synthetic fragrance, mineral oils, PEGs, formaldehyde releasers, microplastics, or conventional emulsifiers in any of our formulas — regardless of cost or convenience.

Where possible, yes. We use organic cocoa butter, organic shea butter, organic rosehip oil, organic mango butter, organic calendula extract, organic sunflower oil, and ethically sourced organic beeswax. We also use upcycled raspberry seed oil — recovered from the food waste industry — as a high-performance, low-impact ingredient.

Most Valley Mist products are vegan-friendly. Our original lip balms and multi award-winning baby skin balms contain ethically sourced organic beeswax and are therefore not vegan. Each product page clearly indicates vegan status.

Products labelled 'Pure' contain no essential oils or added fragrance. They carry only the natural scent of their raw ingredients, making them ideal for those with fragrance sensitivities or who prefer a completely unscented product.

Yes. Every Valley Mist product ships in plastic-free packaging. Gift boxes are hand-wrapped with natural raffia ribbon — sustainably packaged and ready to gift, with no plastic in sight.

Absolutely. The full INCI ingredient list is displayed on every product page. If you have a question about a specific ingredient, contact us — we're always happy to help.

Have a question about an ingredient? Get in touch — we're happy to answer.