About Valley Mist

Natural and holistic

Sustainability at our core

Valley Mist has been built from the ground up as a sustainable business, launched in 2016 with just four natural, deeply nourishing and protective lip balms packaged in beautifully packaged and completely plastic free, compostable cardboard push-up tubes. Since day one Jo, the founder of Valley Mist, has pledged to donate 8.5% of profits to the green cause charities (scroll to the bottom to find full details on this).

Low impact living

The drive to create Valley Mist sparked from being tired of petroleum based lip balms that just didn’t work well, and from there a range of naturally derived lip balms and skincare products was born. Since then the world has started to switch on to low impact living and the urgency to protect our planet’s climate. Currently Valley Mist is still growing, we reinvest back into our brand and create more ethical products full of natural and organic goodness, whilst making the sustainable changes we want to see by treading as lightly as possible on the Earth and enabling our customers to do likewise.

Growing stockists

The Valley Mist range has grown with the loyal support of returning customers and our increasing list of stockists which started with the plastic free, refill shops and ethical retailers, but now have grown to a broad range of stockists across the UK and into Europe.

We are impassioned about living a natural and holistic lifestyle as much as we can and so want to share our passion with as many like minded souls as possible.

As someone sensitive to pollution, I (Jo ) believe that allowing our bodies to function in as natural and non-polluted state as possible is key to good health. By considering the ingredients we use on our bodies as well as those we put into them, we can make a change to our health and even our precious Earth.

Jo Holden Crain

About the maker

Hi I’m Jo, creator and maker of most things Valley Mist. I am in my mid 40’s and have been making my own natural skincare products for roughly fifteen years.

I am passionate and some would say a little too enthused about a number of things in life but the environment, skincare, growing my own food, yoga, my family and herbal tea, all compete to be at the top of the list … Oh and let’s not forget composting! Together these things and many others work as key ingredients of my attempt at a holistic lifestyle.

Part of my business ambitions are to grow Valley Mist to the point where we can afford to literally grow most of our ingredients … but most of your ingredients are imported from warmer climates I hear you cry! Well, I have a plan for UK grown ingredients that will crank up the sustainability factor of Valley Mist, watch this space

Sustainable and eco friendly

Equally important and right up there is our commitment to preserving the Earth for future generations.

The paper in our 10g lip balm tube is made using a combination of recycled fibres and wood pulp. Our small steps moving away from petro-chemicals used to make plastics can help to reduce the plunder of our planet. Despite our best efforts, we have been forced to ship the paper-board tube from abroad. With help from our customers we hope to reduce the use of plastic and encourage British manufacturers to offer these greener alternatives right here in the UK.

This image is from one of our Facebook page albums. @myvalleymistsmile. We observed the decay of the lip balm tubes over a period of time in the Valley Mist chive plant pot. There is a more recent insight on our Instagram stories; take a look at the 6th week video saved on our highlights. We submerged several tubes into our two types of compost bins to record the decay.