Valley Mist
This Privacy Policy explains in detail the types of personal data we may collect when using this website. It also outlines how we store and handle that data, plus the measures we have in place to keep it safe.
We are committed to safeguarding the privacy of our website visitors and service users. We hope the details on this page will answer any questions you have regarding Personal Data or Security but if not, please do get in touch with us.
The term ‘Valley Mist’ or ‘us’ or ‘we’ refers to the owner of the website – Valley Mist
The term ‘you’ refers to the user or viewer of our website.
This Privacy Policy sets out how Valley Mist uses and protects any information that you give when you use www.valleymist.co.uk, referred to as ‘this website’ or ‘the website’ throughout this policy.
Valley Mist
Business address: Valley Mist, Po Box 383, PR25 9FB
Our role as the Data Controller
The Data Controller is a person or organisation who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.
We are the sole Data Controllers for this website. With respect to the personal data of our website users; we determine the purposes and means of the processing of that data.
Intended Website Users
This website is directed at consumers, to inform them about our products and services. The site and it’s content are directed at adults over the age of 16. While those under 16 can view the site and it’s content, users of our services are consumers above this age.
Collected Information
Any Personally Identifiable Information (PII) given to us while using our website is only shared with our trusted data processors. The data may be processed for the purposes of operating our website, providing our services, marketing (if consent is given), analysis, security, back-ups and communicating with you.
Data is collected in the following ways:
Online Customer Accounts
This website does not require a user account to be used, so we do not collect profile information or registration information by default.
If you choose to create an online account during the Checkout process, the following profile information will be collected:
- First name
- Last name
- Email address
- Billing address
- Shipping address
This data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you.
You can update the details held from the My Account Page on this website.
Email Marketing
The following data may be collected and used for email marketing purposes when consent is given by the user.
- First name
- Last name
- Email address
- Geographic location
Contact Forms
Any information submitted through our contact forms will be held securely on our servers. Clear consent must be given to this Policy when submitting any data through our contact forms. All data will be stored for up to 24 months and used to contact you regarding your enquiry.
Site Backups
User account information and contact form information may also be held in a backup of the website. Backups are stored for 30 days, after which they are deleted permanently.
Analytics & Tracking
To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code where your computer is located, the web pages viewed during your visit, the buttons clicked on, and any search terms you entered. This is done with the use of Cookies that are stored within your web browser (find out more about how we use cookies).
Digital Marketing
In some cases we share customer data with third parties such as Google to perform services on our behalf. By agreeing to this policy you consent to such sharing. Your data will only be used to match to Google accounts and to ensure our Digital Marketing will comply with Google’s policies policies. Learn more
To comply with the General Data Protection Regulation (GDPR), we’ve included the Google Ads Data Processing Terms that apply to Customer Match in the Google Ads terms of service. Under these terms, Google acts as a “processor” of the personal data you may share with us for Customer Match purposes.
Data Processors
We will sometimes be required to share data with trusted Third Parties who act as Data Processors on our behalf. Data will only be processed for the purposes of operating our website, providing our services, marketing (if consent is given), security, back-ups and communicating with you.
Data Processors are a person or organisation who deals with personal data as instructed by the controller for specific purposes and services offered to the controller that involve personal data processing.
To keep your data safe and protect your privacy, we have a strict policy with these organisations:
- The only data given to the Processor will be what they need to perform their specific services.
- We only give them permission to use the data for the exact purposes we agree in our contract with them.
- We only use trusted Data Processors with clear terms and conditions and policies to ensure full compliance with privacy legislation.
- If we stop using any of our Data Processors, all of the data held by them will either be deleted or rendered anonymous.
We will never share your data with third parties for their own purposes unless you have given explicit consent for us to do so.
Data Location
This website is hosted on servers located in London, United Kingdom, where the website data is held.
Data Transfers Outside the EEA
Our trusted Data Processors may be required to transfer data outside of the EEA when acting on our behalf to provide services. We will regularly check that the organisations are all GDPR compliant for data transfer outside the EEA.
Site Security
This website is scanned daily for Malware, which is removed immediately if found.
- All security is handled at server level, rather than relying on third-party security plugins
- Secure password best practices are enforced on the site for Administrators
- Login attempts are limited at both site and server level, to protect against brute-force attacks
- Intelligent IP blocking detects intruders and blocks them across all sites on the servers within seconds
- All core updates are handled automatically by our hosting provider to ensure the site is running the most up-to-date and secure version of the system
User Rights and Choices
If you wish to access, transfer or delete the data held about you, please contact us. Once notified we can then initiate the process required.
Your data can be removed from our Email Marketing system by unsubscribing via the link at the bottom of any of our marketing emails.
Your data may also be held within a site backup. Backups are stored for 30 days, after which they are deleted permanently
Email Marketing
We will only send email marketing to customers that have given consent. Registration for the Email Marketing list can be given via the registration fields on this website. All emails submitted to our marketing list will receive a confirmation email, once accepted this acts as consent and you will receive Newsletters and Marketing from us.
You are free to unsubscribe from our Email Marketing List by clicking the unsubscribe link at the bottom of any of the emails that have been sent to you.
Remarketing
With your consent, we may use Cookies (find out more about how we use cookies) to track your interactions with this website. This data may be shared with our Digital Marketing providers and Data Processors to present you with the most relevant advertisements when browsing third party websites.
Contact us with any questions
If you have any questions about this policy, your data, how it is used and protected or deletion of this data, please contact us using the details on this page.
Changes to this Policy
This Policy was last updated on 01/03/2019
If there are any changes made to this Privacy Policy, we will communicate this via our Email Subscriber list.
